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North Shore Pediatrics

Clean, patient-friendly site for a multi-provider pediatric practice.

  • Web Design
  • Strategy
Year
2025
Role
UX, UI, Web Design

Where the Headline Does the Work

North Shore Pediatrics is a multi-provider practice in Danvers, Massachusetts. Their old site described what they did — “Quality Independent Pediatric Childcare from birth through adolescence” — instead of what parents actually feel when they pick a pediatrician. The first thing we changed was the headline: “Where Kids Feel Safe & Parents Feel Sure.” Same practice, different read.

Behind the headline, the site was doing too much. Eight nav items competed for attention. Three colored tiles fought for the click. We cut navigation down to five items parents actually use, and collapsed the tiles into a single CTA hierarchy — Contact Us first, Patient Portal second. Everything else moved into the pages where it belongs.

We migrated the site from WordPress to Webflow and built a custom CMS so the front-desk team can publish announcements, update hours, and manage resources without a developer in the loop. The old site made routine updates feel risky. The new one makes them routine.

North Shore Pediatrics website before redesign
Before
After
North Shore Pediatrics website after redesign
  • North Shore Pediatrics site, view one
  • North Shore Pediatrics site, view two
  • North Shore Pediatrics site, view three
“We recently worked with Luis and Pixel Hangar to redesign and update our website and it was an easy and great experience from the first conversation all the way through launch of our new website. Luis was attentive and had great ideas and suggestions on how to make our website more user friendly and a great looking interface for our patients. We could not be happier with the work that Luis and Pixel Hangar did to make our website shine. You cannot go wrong with picking Pixel Hangar for all of your needs.”

David S.

Practice Administrator, North Shore Pediatrics

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Privacy Policy

Effective Date: April 20, 2026

1. Introduction

Pixel Hangar LLC (“Pixel Hangar,” “we,” “us,” “our”) operates pixelhangar.com (the “Site”). This Privacy Policy explains how we collect, use, and protect information when you interact with the Site.

2. Information We Collect

2.1 Information you provide

When you submit our contact form, we collect your name, email address, and the message you send.

2.2 Information collected automatically

We use Google Analytics 4 (GA4) to understand how visitors use the Site. GA4 collects information including pages viewed, referring source, approximate geographic region, device type, browser, and engagement metrics. GA4 assigns your browser a unique client identifier stored in a cookie. IP addresses are processed by Google but are not stored in a way that identifies you.

We do not run advertising, remarketing, or cross-site tracking features in GA4.

3. How We Use Information

We use the information we collect to:

We do not sell or share your personal information for advertising or marketing by third parties.

If you are located in the European Economic Area or the United Kingdom, we process your personal data on the following legal bases:

5. Sharing Your Information

We share information only with:

6. Data Retention

Contact form submissions are retained for up to 24 months from the last substantive communication, after which they are deleted unless retention is required for legal, tax, or legitimate business reasons.

Google Analytics data is retained according to our GA4 configuration (currently 14 months for user and event data), after which it is automatically deleted from Google’s systems.

7. Your Privacy Rights

California residents (CCPA/CPRA)

You have the right to:

To exercise these rights, email contact@pixelhangar.com. We may need to verify your identity before fulfilling the request.

EEA/UK residents (GDPR / UK GDPR)

You have additional rights including the right to object to processing, restrict processing, data portability, and to lodge a complaint with your local data protection supervisory authority.

Opting out of Google Analytics

You can opt out of Google Analytics on all websites by installing the Google Analytics Opt-out Browser Add-on. You can also manage cookies through your browser settings as described in our Cookie Policy.

8. Security

We use reasonable technical and organizational measures to protect your information. No method of internet transmission or electronic storage is fully secure, and we cannot guarantee absolute security.

9. Children’s Privacy

The Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

10. International Data Transfers

Our servers are located in the United States. Google Analytics may process data on servers located outside your country of residence, including in the United States. If you access the Site from outside the U.S., your information will be transferred to, stored, and processed in the U.S. and potentially other jurisdictions, which may have data protection laws that differ from your own.

11. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be reflected in an updated “Effective Date” at the top of this page. Continued use of the Site after changes constitutes acceptance.

12. Contact

Pixel Hangar LLC 909 Marina Village Pkwy #115 Alameda, CA 94501 Email: contact@pixelhangar.com

Terms of Service

Effective Date: April 20, 2026

1. Agreement to Terms

By accessing or using pixelhangar.com (the “Site”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree, do not use the Site.

These Terms govern your use of the Site only. Any engagement for services with Pixel Hangar LLC is governed by a separate written agreement between you and Pixel Hangar LLC.

2. Use License

Pixel Hangar LLC grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Site for personal, non-commercial informational purposes, subject to these Terms.

You agree not to:

3. Intellectual Property

All content on the Site, including text, graphics, logos, icons, images, code, designs, and the overall “look and feel”, is owned by Pixel Hangar LLC or its licensors and is protected by copyright, trademark, and other intellectual property laws. No rights are granted to you except the limited use license described above.

4. Contact Form Submissions

When you submit information through our contact form, you represent that the information is accurate and that you have the right to provide it. You authorize us to contact you using the information you provide in response to your inquiry.

Do not submit confidential, sensitive, or proprietary information through the contact form.

5. Disclaimer of Warranties

THE SITE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR ACCURACY.

We do not warrant that the Site will be uninterrupted, error-free, secure, or free from viruses. Content on the Site is for general informational purposes and does not constitute professional, legal, financial, or medical advice.

6. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, PIXEL HANGAR LLC AND ITS OWNERS, PRINCIPALS, EMPLOYEES, AND AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE.

OUR TOTAL CUMULATIVE LIABILITY FOR ANY CLAIM RELATING TO THE SITE SHALL NOT EXCEED ONE HUNDRED U.S. DOLLARS ($100).

Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above may not apply to you.

The Site may contain links to third-party websites or resources. We do not control and are not responsible for the content, accuracy, or practices of third-party sites. Your use of third-party sites is at your own risk and subject to their terms.

8. Indemnification

You agree to defend, indemnify, and hold harmless Pixel Hangar LLC and its owners, principals, employees, and affiliates from any claims, damages, liabilities, losses, and expenses (including reasonable attorneys’ fees) arising out of your use of the Site or your violation of these Terms.

9. Modifications

We may update these Terms at any time by posting the updated version on the Site. Continued use of the Site after changes are posted constitutes your acceptance of the updated Terms. If you do not agree to the changes, discontinue use of the Site.

10. Termination

We may suspend or terminate your access to the Site at any time, for any reason, without notice.

11. Governing Law and Venue

These Terms are governed by the laws of the State of California, without regard to its conflict of laws principles. Any dispute arising from these Terms or your use of the Site shall be resolved exclusively in the state or federal courts located in Alameda County, California, and you consent to the jurisdiction of those courts.

12. Severability

If any provision of these Terms is found invalid or unenforceable, that provision shall be enforced to the maximum extent permissible, and the remaining provisions shall remain in full force and effect.

13. Entire Agreement

These Terms, together with the Privacy Policy and Cookie Policy, constitute the entire agreement between you and Pixel Hangar LLC regarding your use of the Site.

14. Contact

Pixel Hangar LLC 909 Marina Village Pkwy #115 Alameda, CA 94501 Email: contact@pixelhangar.com

Cookie Policy

Effective Date: April 20, 2026

1. What Are Cookies

Cookies are small text files placed on your device by websites you visit. They are widely used to make sites work more efficiently and to provide information to site operators about how a site is being used.

This Cookie Policy explains how Pixel Hangar LLC uses cookies and similar technologies on pixelhangar.com (the “Site”). It should be read alongside our Privacy Policy.

2. Our Approach

We use cookies for two purposes only: making the Site work, and understanding how visitors use it. We do not use:

3. Cookies We Use

Essential cookies

These are required for the Site to function properly and cannot be disabled without affecting your experience. They are set by Webflow, our hosting platform, and serve purposes such as session management, security, and basic site functionality.

Analytics cookies

We use Google Analytics 4 (GA4) to understand how visitors interact with the Site. GA4 sets the following cookies:

CookiePurposeDuration
_gaAssigns a unique client identifier to distinguish users2 years
_ga_<container-id>Stores session state for GA42 years

GA4 collects data including pages viewed, referring source, approximate geographic region, device and browser type, and engagement metrics. We do not use GA4’s advertising, remarketing, or cross-site tracking features.

4. Third-Party Cookies

Some cookies are placed by third-party services we use to operate the Site:

These providers process data according to their own privacy policies and our agreements with them.

5. Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

Browser-specific instructions:

You can also opt out of Google Analytics specifically by installing the Google Analytics Opt-out Browser Add-on.

Blocking all cookies may affect functionality of the Site and other websites you visit.

6. Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) signal. Because there is no consistent industry standard for responding to DNT signals, we do not currently respond to them. However, we do not engage in cross-site tracking regardless of DNT settings.

7. Changes to This Policy

We may update this Cookie Policy to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Updates will be reflected in the “Effective Date” at the top of this page.

8. Contact

Pixel Hangar LLC 909 Marina Village Pkwy #115 Alameda, CA 94501 Email: contact@pixelhangar.com