Websites built to turn casual browsing into booked business.

Fast, clear websites that help the right clients decide you’re the one, not the next business on the list.

When someone lands on your site, they’re not browsing casually. They’re weighing whether to hire you or keep looking, and they’re doing it fast. One weak signal, whether it’s a slow load, a confusing layout, or an outdated design, sends them to the next business on the list. A confident, clear, well-built site makes the decision easy.

Your website is the first decision they make about you.

Websites built for service businesses that want to be chosen, not compared.

I design websites that feel like an extension of how your business actually works. Clear, credible, and easy to navigate. Built on Webflow. Fast, secure, and easy for your team to update. No templates. No shortcuts. Just thoughtful work for the clients who need you most.

View portfolio
Device mockup showing a portfolio website
Hand-sketched website wireframe in a notebook beside a keyboard and phone.

Start here

Full Website Build

Starting at $3,000

What’s included

  • Custom design, no templates
  • Positioning and messaging built before design
  • Homepage and supporting pages built to convert
  • Forms, CMS, and integrations configured
  • Fast load, mobile-ready, SEO fundamentals built in
  • Easy for your team to update post-launch
  • Delivered in 3–5 weeks

Three clear steps

From first call to launch

01

Discovery

We start by understanding who you serve, how you work, and what your clients need to hear before they’ll book.

02

Design

Thoughtful design that reflects your business, refined in Webflow until it’s right.

03

Launch

Fast, tested, and ready to bring in leads from day one. I handle hosting, DNS, and analytics setup.

Who I work with

Service businesses aren’t being evaluated the way a commodity is. Their clients are making a high-trust decision, often before the first human conversation ever happens. They need to know within seconds that you handle their kind of work, that you’re credible, and that the next step is obvious. Most service business sites miss all three.

That’s the work.

Hand-sketched website wireframes on a laptop screen.
Luis Acoltzi, founder of Pixel Hangar, seated in his studio.

Why I do this work

I’ve always believed good design makes people’s lives better. That’s not a tagline. It’s why I got into this.

I’m Luis Acoltzi, a UX/UI designer and Art Director based in Alameda, California, with a decade of experience in branding, typography, and user-centered design. I’ve done precision work for Target, Disney, Amazon, and Sam’s Club. That same discipline goes into every Pixel Hangar project.

I started Pixel Hangar because I kept seeing the same problem: talented service businesses paying for websites that undersold them. Sites built by developers who treated the homepage like a brochure instead of a filter.

I’m currently doing deeper work with immigration law firms, where the gap between the work attorneys do and the sites representing them is especially wide. The principles carry across service businesses: clarity over clever, filter over funnel, trust earned in seconds.

I don’t do volume. I take on the clients I can do right.

In their words

A few notes from past and recent clients.

“We could not be happier with the work that Luis and Pixel Hangar did to make our website shine.”

David S.

North Shore Pediatrics

“Luis of Pixel Hangar was always on time for meetings, reliable, knowledgeable and professional.”

Justin B.

HedgeRock Capital

“Pixel Hangar exceeded our expectations with the website they built for RevOps Besties.”

Don O.

RevOps Besties

Questions I hear a lot

The quick answers. Anything else, ask on the call.

Do you write the copy, or do I?
Messaging and copy are part of the build. If you have existing copy that already works, we keep it. If it doesn’t, I rewrite the sections that matter most: hero, offer, about, and CTAs. Full page-by-page copywriting from scratch is an add-on, priced separately.
Do I need to provide my own photography?
Not required. I can work with what you have, source stock-adjacent imagery that won’t look like stock, or build sections that don’t depend on photography. Custom photo shoots are out of scope, but I can recommend photographers.
Do you have experience in my industry?
I’ve built for healthcare, med spas, financial advisors, consulting, and legal. The principles carry across service businesses. If your industry has a compliance or regulatory wrinkle I don’t already know, we surface it in discovery and build around it.
Can you integrate with my CRM, booking, or intake tool?
Webflow integrates with most modern tools: HubSpot, Calendly, Acuity, Zapier, Make, Stripe, Airtable, most CRMs. If you use something niche, I confirm the integration path in discovery before kickoff.
What platform do you build on?
Webflow. It’s fast, secure, and easy for non-developers to update post-launch. I don’t build on WordPress. If you’re locked into a different stack, let’s talk on the call.
What if I already have a website?
Two paths. Full rebuild when the current site is fundamentally underperforming (most common). Targeted fixes when the structure is mostly fine but specific sections are losing leads. The free 15-min review sorts which one you need.

Ready to begin?

Let’s talk about your business and what you need from your website.

Location

Oakland, CA