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HedgeRock Capital

Lead-focused site for a California-based commercial real estate lender.

  • Web Design
  • Strategy
Year
2025
Role
Web Design, UX, Content Recovery, Strategy

Website Recovery & Redesign

HedgeRock Capital, a licensed commercial loan originator based in Laguna Beach, CA, came to me with a critical issue. Their WordPress site was infected with malware, neglected, and barely functional. Pages wouldn’t load, and the site was effectively offline, damaging their credibility and losing potential business.

With no access to a working site, I turned to the Wayback Machine and unearthed a snapshot of the site from the previous year. That archive contained the original content. Using it as a foundation, I rebuilt the site from scratch, reorganizing the information for clarity, updating the structure for usability, and adding new client-facing resources to boost conversions.

The result is a clean, high-performing website that restores trust, positions HedgeRock Capital as a premier real estate advisory firm in Southern California, and gives prospective clients everything they need to take the next step.

HedgeRock Capital website before redesign
Before
After
HedgeRock Capital website after redesign
  • HedgeRock Capital site, view one
  • HedgeRock Capital site, view two
  • HedgeRock Capital site, view three
“I was very impressed with Luis as he made the process very easy and stress free to get our corporate site updated. Luis of Pixel Hangar was always on time for meetings, reliable, knowledgeable and professional. Prices were reasonable and very happy overall. I recommend Luis to anyone looking to develop, program, update their website.”

Justin B.

President, HedgeRock Capital

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